House of Brands (HOB) Manifesto
We Innovate:
At House of Brands, we focus on developing our unique method of distribution and demand creation. We specialize in building innovative brands, committed to enhancing everyday life with modern, high-value devices that outperform competitors and are more cost-effective. Our primary goal is to create value for the end consumer through high-quality products and services, and to drive sales growth for manufacturers.
We Deliver Excellence:
“We deliver excellence” is not just our slogan—it’s our promise. To our consumers, it means providing top-quality electronics that enhance their daily lives while remaining budget-friendly. To our suppliers, it signifies a partnership that transcends traditional business relationships, offering a management style that is open, value-focused, and dedicated to their brand growth through our efforts.
We Lead:
Our vision is bold and transformative: to craft an unmatched full cycle eCommerce distribution ecosystem. House of Brands aims to redefine electronics distribution with a more efficient and innovative model, helping young manufacturers of superior products gain recognition from customers. Our platform combines innovation with execution, driving brands to achieve unprecedented success.
We Commit:
Our promise is clear—manage the full cycle of the distribution process with precision, developing brand awareness and stimulating demand that exceeds expectations. We are the team that serves our vendors in achieving their goals, building a company dedicated to developing and growing their brands.
We Build on Value Creation:
House of Brands (HOB) has designed its business around a Value Creation System (VCS) and continuously develops its competencies in this area. Our VCS encompasses seven key elements:
Market research
Conducting thorough market analysis to identify opportunities
Planning with Vendor
Collaborating closely with vendors to develop strategic plans
Supply Chain Management
Ensuring efficient and reliable supply chain operations
B2B Channel Management
Managing business-to-business sales and channel strategies
DTC
Developing and managing direct-to-consumer sales channels
Demand Creation
Creating and stimulating demand for products through targeted marketing
Customer Experience Center
Providing exceptional customer support and service throughout the customer journey
By integrating these elements, we ensure a comprehensive approach to value creation that benefits both our consumers and our vendors.